Google Ad Grants, handled for you.
Eligible charities can receive up to $10,000 a month in free Google search advertising. We check if you qualify, set it up and run it.
What the Ad Grants program is
Google gives eligible nonprofits up to $10,000 per month in in-kind advertising on Google Search. It is not cash. It is ad credit that can only be spent on search ads that point to your website.
Google sets the eligibility rules and decides who is accepted, not us. In general you need to be a registered charity with valid status, have a working website with real content about your mission, and keep your account within Google's ongoing program rules. Some kinds of organisation, such as government bodies, hospitals and schools, are not eligible directly.
We cannot promise approval or a particular number of clicks. What we can do is tell you honestly where you stand, then do the setup properly.
Three ways to start
Eligibility check
We look at your organisation and website and tell you what is likely to help or block an application.
- Review of your site against Google's requirements
- A plain list of what to fix, if anything
- No obligation
Setup
Get the account running.
- Help with the application and account
- Conversion tracking set up
- First campaigns and keyword groups built
- Written walkthrough of how it works
Management
Keep it running and within the rules.
- Ongoing campaign adjustments
- Keyword and ad copy updates
- Compliance checks against program rules
- A short monthly summary
A Central Florida event venue
A nonprofit event venue in Central Florida wanted more people to find its ticketed events. We built a Google Ad Grants search campaign around one ticketed event, grouping keywords by what people search when they look for that kind of event nearby, with ads sending visitors straight to the ticket page.
The client is not named and we are not publishing numbers here.
Questions
Does my organisation qualify?
That is what the free check is for. Google makes the final decision.
Is the $10,000 a month guaranteed?
No. It is the maximum monthly grant. How much of it you can use depends on your campaigns and what people search for.
Do I pay Google anything?
Not for the grant ad credit. Our fees are the ones listed above.
Can you manage a grant account I already have?
Yes. Use Get a quote and tell us about the account.
Start with the free check.
Tell us about your organisation. We will let you know if Ad Grants looks like a fit.